eCommerce has been one of the defining growth drivers for corrugated packaging over the past decade. But as market dynamics shift, rising costs, changing consumer behaviours, and increasing scrutiny on sustainability are beginning to challenge long-held assumptions.

In this session, Christian Vionnet, Product Marketing Director CB SPO/FLEXO at BOBST, explores whether the eCommerce boom is entering a new phase. Rather than asking if growth will stop, the focus turns to how it is evolving and what that means for corrugated converters.

From shifting order patterns and SKU complexity to the demand for greater efficiency and adaptability, the session will examine how converters can respond with smarter production strategies, greater flexibility, and the right mix of technology. Attendees will gain practical insights into how to remain competitive in an landscape that is becoming more unpredictable, more demanding, and more operationally complex.