In an era of fragmented attention and digital fatigue, mail is proving more  powerful than ever. Drawing on Marketreach’s latest research, this  session will explore why mail continues to deliver measurable  commercial impact not just as a supporting channel, but as a  performance driver in its own right. 

We’ll unpack new evidence on: 

Attention and engagement: Marketreach’s neuroscience and attention  studies show that mail commands significantly longer dwell time than  digital channels, drives deeper brand processing, and creates stronger  memory encoding. 

Commercial effectiveness: Latest econometric research demonstrates  how mail drives incremental sales, increases conversion rates, and  improves overall campaign ROI particularly when integrated with digital. 

Trust and brand impact: With consumer trust in digital advertising under  pressure, Marketreach’s research highlights mail as one of the most  trusted media channels, strengthening brand perception and purchase  confidence. 

Integration and multiplier effects: Mail doesn’t work in isolation. We’ll  explore how campaigns combining mail with digital generate stronger  response rates and higher lifetime value than digital-only strategies. 

Physical media in a digital world: As inboxes become saturated, well- targeted, creatively executed mail cuts through with research showing  increased response among younger demographics who experience less  postal clutter. 

This is not a nostalgic look at print — it’s a data-driven case for  why mail remains one of the most effective and commercially resilient  channels available to modern marketers.