Nessan Cleary explores the lucrative market for decorating small promotional and gift items. It details various techniques, including Direct-to-Film (DtF) for textiles, UV DtF for rigid objects, Direct-to-Object (DtO) printing for cylindrical items like mugs, and UV flatbed printing for items like pens and phone covers. Success depends on automating production to handle the high volume and low margins of these goods.

It’s the thought that counts – so the saying goes – but we all know that nothing really makes that point quite as well as a gift, be that something meaningful from a friend, or some small keepsake given away as part of a marketing campaign. It’s human nature to keep such things close, on our desks or in our cars, a constant reminder of where they came from.

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