Digital Signage’s energy consumption is mitigated by new technology. While large screens use significant power, Digital Out of Home (DOOH) has a lower carbon footprint per contact than printed media. Innovations like E-paper, which only uses power when content changes, and the use of green energy make Digital Signage a flexible, cost-saving, and increasingly sustainable future-proof advertising option.

This article explores the sustainability of Digital Signage, examining its energy consumption versus its value as a future-proof advertising option.

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