In a challenging economic climate, print businesses need to stay relevant without overextending themselves. Expand your product or service range sensibly, using market insights, existing capabilites and low-risk testing to avoid costly matters.

Standing still is rarely an option in the ever-evolving print market. Economic pressure, rising costs and changing customers expectations mean that many printers are constantly reviewing what they sell and how they sell it. At the same time, buyers increasingly want personalised, niche or short-run products that feel bespoke rather than 'one-size-fits-all'. This combination makes expanding your product or service offering both tempting and risky.

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