Sonja Angerer provides a guide for printers and sign makers on safely incorporating AI into the design process. It explores AI’s benefits (speed, idea generation) and its significant pitfalls, particularly concerning complex legal/copyright issues, inconsistent technical quality for large-format printing, and creative limitations. It offers practical steps to mitigate risks.

AI has made enormous progress in recent years. It is has become part of many people’s lives already. In graphic arts, through services like Adobe Firefly, Dall E or the Microsoft Co-Pilot Designer,  AI tools are available for both private and business use.

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