Dan has spent thirty years in the heat transfer embellishment industry, covering roles as diverse as technical sales, sales team leadership, product management and general management for heat transfer manufacturers such as Polymark Technographics/ITW Graphics, SML & Avery Dennison RBIS, and as a independent consultant for many others. More recently he has dedicated his time to working with key heat transfer industry material suppliers working with Perfectos Printing Inks and Coveme,  the Italian PET coated products innovator where he currently heads business development for the transfer release division.

In 2022, Dan graduated with a first-class BA (Hons) in history from the Open University in the UK. He spends his spare time, renovating a 19thcentry cottage he shares with his wife Susie, and working as ground crew for the Gazelle Squadron Display Team. He is currently researching the RAF careers of his grand father and uncle with the aim of publishing their stories.