Marc Mascara, Principal Analyst for Labels & Packaging at Keypoint Intelligence, brings over 25 years of experience in production print and packaging. He has been instrumental in the industry’s shift from analog to digital, including managing the first CEPS-to-gravure digital engraving installation at Think Laboratories and leading product development for Scitex. Marc has consistently helped converters and commercial printers adapt to evolving technologies through data-driven insights that support strategic decisions and business transformation.

Before joining Keypoint Intelligence, he was Manager of Professional Services at Canon Solutions America, where he guided high-speed inkjet customers on go-to-market strategies and growth initiatives. His career also includes leadership roles at Eastman Kodak, EFI, Creo, and Scitex.

A recognized industry voice, Marc has spoken at events like PRINTING United and Labelexpo. He holds an M.S. from Clemson University.