The global label printing market is a booming segment, expected to reach $47 billion in 2024. Short runs are driving this dynamic growth, fueled by e-commerce and product variation. Digital printing makes market entry feasible for print shops, allowing them to offer customized, sustainable labels by leveraging existing equipment or specialized short-run presses while ensuring regulatory compliance.

Label printing is expected to continue to develop dynamically in the coming years. This has been predicted by analysts from Research and Market back in November 2023. In their Print Label Global Market Report 2024 , they expect a further increase to roughly 67 billion US dollars worldwide by 2028, an annual growth of almost 5%.

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